About Us
Guna Trading House PLC
Guna Trading House PLC is a private limited company established according to the Ethiopian Commercial Code 510ff in 1992 G.C. The Company is legally registered as “GUNA TRADING HOUSE PRIVATE LIMITED COMPANY” and its trade mark is protected in the Ethiopian Patent Authority, certificate no. 4653 with paid up capital of USD 10 million and with an average annual turnover of USD 100 million. The Company has about 500 qualified and experienced permanent employees.
Numbers Speak For Themselves!
Award
Our organization has been recognized with numerous awards for our outstanding accomplishments
We Deal With Various Quality Products!
Our Mission and Vision
Mission
- Leveraging cutting-edge technologies, digital platforms, and data-driven insights to optimize efficiency and transform customer experiences.
- Forging strategic partnerships and collaborative ecosystems that unlock synergies and mutual growth opportunities.
- Building an agile, future-ready organization powered by a highly skilled and diverse workforce united by a culture of excellence.
Vision
To be the premier import/export house in the Horn of Africa region, pioneering innovative trade solutions that drive inclusive economic growth, sustainable development, and create shared value for all stakeholders.personnel.
Why Choose Us
- Put client first
- Promote change and innovation
- Positive team work and family sprit
- Supported by diagram
- Be passionate and determined
- Corporate social responsibility
- Honesty, responsibility and integrity
Our Services
Core values
- Integrity: We adhere to the highest standards of ethics, transparency, and good corporate governance in all our actions and decisions.
- Customer Centricity: We are passionate about delivering exceptional service, creating value, and building long-lasting relationships with our customers.
- Sustainability: We are committed to conducting our operations in an environmentally responsible manner while contributing to the economic and social progress of local communities.
- Innovation: We embrace a culture of creativity, continuous improvement, and pioneering solutions. We foster an environment that encourages new ideas, intelligent risk-taking, and the exploration of untapped opportunities.
- Agility: We embrace change, encourage intrapreneurship, and respond swiftly to evolving market dynamics through continuous learning and adaptation.
Competitive Advantage
- Recognized trusted brands that meet customers’ expectations The Company makes best use of information & communication technology
- Furnished with adequate & high standard warehouses
- Equipped with the state- of art of sesame and coffee cleaning machine
- Application of Quality Management System (QMS), Kaizen Package and other relevant transformational schemes
- Ample opportunities of synergy with sister companies
- Availability of competent, qualified and experienced manpower
Business objectives
- To be prominent for its reliable service delivery
- To build competent workforce through introducing capacity development programs
- To play a leading role in the country’s foreign trade
- To be one of the main distributors of agricultural and industrial inputs and products
- To contribute to the development of an ethical trading culture in the country
- To maximize wealth by entailing on major business lines that contribute to the growth of the nation’s economy
- To maximize shareholders’ equity
Synergy
The importance of concentrating on forming strong synergy among areas of operation in business is directly related to maximizing productivity and efficiency. The better synergy the two elements have together, the more productive and efficient those operations will run thereby securing more profit.Consequently with a view to accomplishing a more combined effort and greater than the sum of the individual effect, Guna fosters cooperation with its sister companies. In bringing the concerted effort of the operation it focuses on the most important factor to fruition, that is synergy.
General Manager
Deputy Manager
